Setanta Marketing and Analytics began in response to questions that we and our clients had about marketing:
All the tools and platforms we reviewed had major limitations, particularly poor control over relevance and focus on a limited range of Social Media and bloggers. In response, we began developing the next evolution in Web Analysis technology to extract the hidden insights that others miss.
Coupled with our integrated Digital Revenue Model, our Web Analysis technology will give you a compelling competitive advantage.
Influencer Marketing and Micro-Influencers
Influencer Marketing uses key opinion leaders to promote a brand or product, using their social authority, a combination of relevance, credibility, and reach to shape buying behavior. Influencer Marketing uses and is related to several other marketing techniques:
Influencers not only bring their audience, but they also bring their audience’s network. The loyalty of this audience allows the influencer to drive traffic to your sales channels and increase your Social Media exposure. Distributing your content and generating links to your site via social influencers also increases your organic search rankings.
Influencers can encourage their audience members to act. This is a natural outcome of their credibility: their audience chooses to follow their blog or social media posts and is therefore engaged with the subject and open to consider your content and therefore your product. However, it is critical that the content used is authentic, relevant, and of high quality.
The benefits of Influencer Marketing are becoming very apparent. McKinsey have found that Influencer Marketing can generate up to a 6.5x ROI, and customers acquired by this approach have a 37 percent higher retention rate. They also found that social recommendations induced an average of 26 percent of purchases across all product categories, especially for first-time buyers.
Research has shown that influencer marketing was rated as the fastest growing online customer acquisition channel, beating organic search, paid search, and email marketing with 400% increase from 2014 to 2017. 88% of customers trust online reviews by strangers as much as they would recommendations from friends. This trend is likely to continue as 47% of online consumers use ad-blockers.
However, as Influencer Marketing has grown, relying on the limited pool of top influencers has its drawbacks. A fresh approach is needed to find highly relevant and authentic Social Influencers.
At Setanta Analytics we create Influencer Marketing campaigns using the following steps:
We offer turnkey solutions including strategy formulation, identifying and engaging influencers, followed by content creation, campaign execution and management. If you are already working with specific Social Media marketing platforms or agencies, we can improve your campaign effectiveness by providing an enhanced list of Social Influencers and topics for content creation. We can also integrate our services with your campaign management platform of choice.
Marketing Strategy Research
Going viral shouldn’t be left to chance. Setanta Marketing can make it a science and enhance the effectiveness of all your brand awareness campaigns and promotions. We can also help you implement web stores or integrate with existing e-business channels to deliver a comprehensive online marketing strategy.
Social Networks have grown enormous, but it is difficult to target very specific audiences, and the value of Facebook likes and Twitter followers is low unless you can attract the right people. Setanta Marketing web analysis will allow you to quickly find the people that are already looking for your product. Armed with this information you can:
Setanta Marketing can design and implement your integrated online strategy. Our process integrates proven Web and traditional marketing best practices that work, turbo-charging them with patent pending technology and data not available from any other source.
Coupled with our integrated Digital Revenue Model, our Web Analysis technology will give you a compelling competitive advantage:
Our data has identified for our clients high-margin niche markets, novel distribution channels, and innovative opportunities to partner with other organizations. Our topic analysis has gained our clients a deeper understanding of their customers’ product requirements and given their content a voice that their customers can relate to.
Read Carrie West’s article published in Blytheco’s Bellwether magazine “Power Your Marketing Strategies with Smarter Internet Search”
The Ultimate Pivot Tool
So, it’s time to salvage a startup in your portfolio and pivot into a new market. Or do you need to validate the potential of an investment? In either case, you need a deeper perspective into customer preferences and the competition.
Using our analytics, our clients have discovered entirely new audiences and successfully repurposed their offerings. Even in markets thought to be well understood, we have found new competitive threats and fresh insights into buyer behavior.
I am Head of Operations for a financial technology startup company in Hawaii. We built an amazing product and found ourselves trying to determine how to get the word out. Enter Setanta Marketing. They asked us some initial questions and then provided us with actionable data to work with.
Using Setanta Marketing helped us to clarify our focus and the type of client to go after. It helped us to understand who to connect to, who to seek partnerships with and what our potential clients are looking for. All helping us build our social authority and thereby increasing traffic to first our blog and content and later our sales landing page.
The actionable data allowed us to obtain a clear perspective on the market and better identify what potential clients’ needs, not just what we think they need or want in our product area.
Overall, we are in the early stages of implementing the approach of using strong/powerful content to drive traffic to our site, but we are already making good connections and seeing results in increased sales and interest in our product and services.
Thank you, Setanta Marketing for clear direction, great data and a way to reach people looking for us!
Thelma Alane, COO Jumpsuit Commerce